This spring, international travel and lifestyle brand, TUMI, has teamed up with Razer, the leading global lifestyle brand for gamers.
Together, they have reimagined TUMI bestsellers as limited-edition gear for gamers. The collaboration leverages TUMI innovation and design excellence and Razer’s iconic aesthetic and branding, which is one of the most recognized in the global gaming and esports communities.
The two brands not only collaborated on the collection, but also on a forward-thinking, futuristic campaign concept that brings the capsule to life. The motion-packed video is set in the metaverse and pays tribute to the determination of gamers to carry their team to victory with the slogan, “Carry Hard“.
The TUMI | Razer limited-edition capsule will be available at Select TUMI stores globally.