They’re very particular! They know what they want and it’s our job to not only deliver but exceed their expectations. This way we ensure regular repeat business as well as referrals from their associates. Ultimately, it’s about the most invaluable commodity we all have, which is time. With our services, the client can just show up and know that every aspect of their trip has been well thought out, ensuring they leave Dubai with fantastic memories.
The majority tend to be male, high net worth individuals aged 25-40, from the UK and mainland Europe, mostly from sports and finance backgrounds. We also get female business owners and corporate executives arranging large mixed groups.
Our fees are already incorporated into the booking to make it as hassle-free as possible for the client, I find this works better than a subscription service.
Places like Zuma, Opa, Nammos, and Twiggy are popular. We often arrange prime-time bookings at sold-out restaurants for large groups, private dining room hire, and especially last-minute bookings.
The most memorable was when a client wanted to sail on a 120ft yacht from Dubai Marina to a beach club with 20 friends. We organised the yacht hire, on-board catering, and finishing touches, including a VIP reception and table at a beach club.
It varies. Some want a serviced studio apartment while others want four-bedroom hotel penthouses with multiple adjoining rooms for up to two months. We’ve seen a big increase in longer stays since 2020. Jumeirah al Naseem, Mandarin Oriental, and Address Sky View are hotels on the hot list for our clients.
Horse racing at Meydan was a popular choice pre-Covid. We now find that people favour smaller, more intimate experiences rather than large-scale events.
We source hard-to-find gifts and customised items, mostly for our international clients. We get a lot of requests for custom diamond jewellery from the likes of Cartier while watches from Rolex, Patek Philippe, and Richard Mille are requested most often.
Most international clients like to incorporate yacht rentals into their Dubai stay and everyone seems to love the fine dining experiences that Dubai has to offer. City tours and desert excursions are also very popular.
I remember a client proposing to his girlfriend on a yacht with a sushi delivery to the yacht out at sea – nothing is impossible, especially in Dubai.
