BENETTI EVOLVES THE BEACH CLUB

Having recognised the growing trend of new superyacht owners wanting a less formal lifestyle, Benetti created an aft deck area that went beyond the traditional high-walled and low-ceilinged beach club, offering the perfect open-air space that immerses guests in the marine environment. Named the OASIS DECK, the area consists of opening wings that extend over the water; an integrated pool; an unobstructed 270-degree view off the stern; a mixture of sun and shade to let guests enjoy the deck and a social design that weaves the entire deck into a vast convivial oasis, from the main saloon to the sea.

Of the six renowned design studios to submit proposals back in 2017, it was RWD who realized Benetti’s vision. The partnership, long-known for anticipating trends and proposing revolutionary solutions, produced the all-new OASIS DECK. Even owners of much larger yachts are expressing their fascination with the OASIS concept, proving that the new relationship with the sea and the lifestyle that comes with it hugely significant. Benetti and RWD have created the blueprint for OASIS LIFE, which is now rapidly spreading in recognition and adoption throughout the industry.

In the wake of the first model’s success, Benetti quickly returned to the studio to collaborate with RWD on a younger sister to expand the Oasis family. The OASIS 34M, smaller and with a completely different engineering package, still offers the same now-famous five features of the OASIS DECK, even preserving the side-loading tender garage. The Bonetti/Kozerski firm from New York which created the interiors of the 40M, distinguishes the 34M from her big sister with a sportier and more youthful interior theme, a fresh look for the elegant and lofty open-concept spaces on board. The owner may also choose a less traditional layout, with formal dining in the upper deck skylounge and a more relaxed main deck, furnished with sofas, a TV area and a bar forward.

Bringing the five features of the OASIS DECK down to 34M was a considerable design challenge, but on the other hand, moving up to 50M offered a design playground. The B.NOW 50M can now be ordered with an OASIS DECK, which takes full advantage of the larger canvas. It is a perfect fit for the 50M, even further elaborated into new features: a large shaded American Bar and a wellness area for fitness and spa on the lower deck, which can also serve as a dedicated adventure room, with dive racks, kayaks and other equipment.

The OASIS DECK has also been adapted into the new B.NOW 66M OASIS, the ultimate expression of OASIS LIFE and flagship of the OASIS family. As you board the yacht and walk across the platform, you are immediately in contact with the whole space, which includes the huge swimming pool, the extensive fixed sun pads, the full complement of social seating, the upper terrace, the exterior dining and bar, and even the main salon with an internal cocktail bar. Nearly 50% of the main deck is dedicated to the OASIS LIFE.

Azimut|Benetti Group CEO Marco Valle commented, “During these last months, the models including the OASIS DECK have become a reference to meet the needs of a growing segment, and the concept is so strong that owners of much larger superyachts are fascinated. So far we have already sold 14 Oasis 40M, three Oasis 34M (presold before the official presentation of the project), and six B.Now 50M with the OASIS DECK. The philosophy of the OASIS LIFE goes beyond the line of products and has been adopted throughout the industry. The secret to our success is anticipating trends and interpreting hidden desires, while finding the perfect partners for production and design, forging collaborations that go the distance. It is easy to imagine a future, where, for a growing number of superyacht owners, the essential on board spaces will include the sun deck, upper deck, bridge deck and the OASIS DECK.”