From 28 September to 1 October, the MYS new Adventure Area is set to boast a vast range of day-trip and sports tenders, luxury and off-road vehicles, water toys, high-tech gadgets, helicopters and tailor-made programmes to explore the planet’s most remote destinations.
The exhibition will span across two sites at Monaco’s Port Hercule: Quai Antoine Ier, which previously featured the Car Deck and Tenders & Toys exhibitions, is now home to the Adventure Area that combines the two themes in a single location, boasting a myriad of luxury vehicles, tenders and water toys for visitors to discover; secondly, as in previous editions, around twenty tenders will be moored at Quai Jarlan.
This extended exhibition for all adventure and leisure activities reflects the MYS’ continued ambition to bring visitors the finest yachting experience. Today, charter clients want to drive all-terrain vehicles to the North Pole, go on underwater excursions, take tender rides off the coast of secluded islands, enjoy tailor-made tours of historical and cultural sites in coastal destinations, and discover animal species – while respecting their ecosystems – and even take part in scientific field trips.
By announcing three new themed exhibitions for 2022 – the Sustainability Hub, the Yacht Design & Innovation Hub (new format) and the Adventure Area – the Monaco Yacht Show has proven that it is on course towards its goal: helping the industry redefine the yachting experience (an expression that has become all-too-common) and appeal to a new superyacht charter clientele. This new generation challenges current yachting standards: it is revolutionising the concept of luxury with its epicurean vision and desire to freely discover new experiences – one that prevails over the need to own.
